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Programmatic monetization since 2015

Take your ad yield to the next level

With more than a decade in ad technology, Regulad helps publishers drive real business outcomes — header bidding, open bidding and private deals in one stack, tuned by people who read your auction logs every week.

  • 100,000 pageviews minimum
  • No AdSense account needed
  • Net-30, from $50

Revenue — last 7 days

$48,912

+63%

Live auction · 300×250

  • Index Exchangewon$4.82
  • Magnite$4.51
  • PubMatic$4.09

What we have

  • 0

    Billion Monthly Ad Impressions

    Mainly from Tier-1 countries

  • 0+

    Active Publishers

    Direct, fully managed accounts

  • 0M

    Unique Users Reached

    Across every country and device

  • 0+

    Demand Partners

    Top media agencies and DSPs

  • Net-0

    Payment Terms

    The best payout policy, without delay

Solutions

One platform for the whole demand stack

Everything between your page and the buyer, run by a single team and reported in a single dashboard.

Header Bidding

Real-time analytics and server-to-server integration on every auction, so each impression is sold for what it is actually worth.

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Marketplace

Plug into the entire programmatic ecosystem — premium publishers on one side, world-class advertisers on the other.

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Revenue Uplift

Comprehensive tooling for yield management and workflow automation, so optimisation does not depend on someone remembering to do it.

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Ad Experience

High-quality ads, audience engagement and page-speed control — monetisation that does not erode the traffic you worked for.

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What we serve

Ad formats that earn without wearing your audience down

Every format is capped, lazy-loaded and measured against your Core Web Vitals — not just your RPM.

Display

The workhorse of your inventory, optimised impression by impression.

  • 100% fill rate across all geos and screen sizes
  • CPM increase of up to 80% with premium ad campaigns
  • IAB standard sizes plus sticky, interscroller and interstitial units
  • Lazy-loading and viewability rules that protect Core Web Vitals
  • 300x250
  • 336x280
  • 300x600
  • 728x90
  • 970x90
  • 970x250
  • 160x600
  • 320x100
  • 320x50
728 × 90
Average viewability72%

Native

Ads that read like content — because they are shaped like it.

  • Revenue and audience growth from the same placement
  • Brand-safety and content quality control on every creative
  • Intelligent content recommendation technology
  • Fully themable widgets that inherit your typography
  • 1x2
  • 2x2
  • 3x1
  • 4x1
  • In-feed
  • Content recommendation

Sponsored · Ads by Regulad

Average CTR uplift3.4x

Video

The highest CPMs on your page, without the latency tax.

  • Up to 80% fill rate and $15 CPM from a deep pool of buyers
  • JavaScript tags, VAST tags, header bidding and oRTB supported
  • No latency risk — the player loads asynchronously
  • Instream, outstream, in-banner and in-content floating
  • In-banner 300x350
  • In-content floating 496x280
  • 600x400
  • Instream pre-roll
  • Outstream
0:15
Peak video CPM$15.00

High Impact

Premium moments, capped and frequency-controlled by default.

  • Interstitial and rewarded units for web and in-app
  • Frequency capping and dwell-time rules per session
  • Anchor and sticky footer with user-dismiss controls
  • AMP-compatible units for accelerated pages
  • Interstitial
  • Rewarded
  • Anchor
  • Interscroller
  • AMP
Interstitial✕

Frequency capped · 1 per session

Revenue per session+41%
Why Regulad

The difference is what happens after you integrate

Anyone can hand you a tag. Our publishers stay because the account is actively managed, the numbers are visible, and the money arrives on time.

See the full comparison

Increase Long-term CPM

Best-in-class optimisation across premium demand channels while protecting your user experience — the right ad, to the right person, at the highest sustainable value for every impression.

Transparent by Default

Fully transparent technology and proprietary big-data analytics with real-time reporting. One platform, one login, and a complete view of every auction running on your site.

Genuinely Effective

From header bidding to unified auction to PMP, backed by brand-safe technology and top-performing partners. Publishers on our managed plan see up to 200% revenue growth.

Excellent Customer Service

Dedicated 24/7 support from a real yield-management team, plus the best payment policy in the industry: Net-30 via PayPal, Payoneer, wire transfer or crypto, from a $50 minimum.

Getting started

Live in four steps, usually inside a week

No exclusivity, no minimum term, and nothing to remove from your page if you decide it is not for you.

  1. 01

    Apply in two minutes

    Send us your domain, monthly pageviews, top five geos and current ad units. No AdSense account required.

  2. 02

    We review your inventory

    Our team checks traffic quality and content safety, then maps your placements to the demand that performs best on them.

  3. 03

    Add ads.txt and one tag

    Paste our ads.txt lines, drop a single async script into your header, and the wrapper takes it from there.

  4. 04

    Watch yield compound

    Your account manager tunes floors, formats and layout weekly. You track every number in real time and get paid Net-30.

What we need from your site

We review every application by hand. These four things decide almost every decision.

  • A minimum of 100,000 pageviews per month
  • Content that is safe for brands — no adult or illegal material
  • Original content and organic, human traffic
  • Full control over the domain, so you can edit ads.txt

Add to your ads.txt

regulad.com, 4821, DIRECT, 9f8a1c2b3d4e5f60
regulad.com, 4821, RESELLER, 9f8a1c2b3d4e5f60

Buyers check this file before they bid. The current lines are always published at /ads.txt.

Publishers

What running with Regulad actually looks like

We moved our display stack to Regulad in March and our RPM was up 63% by the end of the second month. The difference is that someone actually looks at the account every week.
Marta KovacHead of Revenue, lifestyle network (18M PV/mo)
The auction logs sold it for us. We could finally see which bidder was timing out on mobile and fix it, instead of guessing from an aggregated report.
Daniel OseiAd Operations Lead, sports publisher
Net-30 with no chasing, and a real person on Telegram when something breaks at 2am. After three networks, that is the part I value most.
Priya RaghavanFounder, technology review site
Demand

Our world's leading demand partners

Direct integrations with the DSPs, exchanges and agency desks that set the price on your inventory.

AdformAmazon Publisher ServicesAppNexusCriteoDV360Index ExchangeMagniteMediaMathOpenXAdformAmazon Publisher ServicesAppNexusCriteoDV360Index ExchangeMagniteMediaMathOpenX
PubMaticRubiconSharethroughSmartclipSovrnTripleLiftVerizon MediaXandrYahoo DSPPubMaticRubiconSharethroughSmartclipSovrnTripleLiftVerizon MediaXandrYahoo DSP
Questions and answers

The things publishers ask us first

Visit our contact page if you cannot find what you are looking for — a real person replies.

In most cases, yes — or at least run us against it. Regulad connects your inventory to AdExchange, header bidding, open bidding and private deals at once, so your impressions are priced by more buyers than AdSense alone can bring. Many publishers keep AdSense on a few placements and let our wrapper compete for the rest.

No. You do not need an active AdSense account. We review your website ourselves for approval and find the demand partners that suit your content, geos and traffic profile.

Send us your domain name, monthly pageviews, top five geos and the ad units you run today through the contact page. We come back with the next steps, usually within one business day.

Our authorised seller lines are published at /ads.txt. Add them to the ads.txt file at the root of your own domain before your first tag goes live — buyers will not bid on unauthorised inventory.

A minimum of 100,000 pageviews per month, brand-safe content with no nudity or illegal material, organic human traffic, and access to your domain root so you can publish ads.txt.

Display banners in every IAB standard size (300x250, 336x280, 300x600, 728x90, 970x90, 970x250, 160x600, 320x100 and 320x50), native units sized by columns and rows (4x1, 3x1, 1x2 and so on), instream and outstream video including in-banner 300x350 and in-content floating 496x280 or 600x400, plus interstitial and rewarded high-impact units. Your account manager will recommend the mix that performs best on your layout.

Ready to get started?

Take your ad yield to the next level

Tell us your domain, monthly pageviews and top geos. We come back with a projection and the demand partners that fit your inventory.

  • No exclusivity or lock-in
  • Approval in about one business day
  • Net-30 payouts from $50