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Ad formats

Every format your inventory can carry

Display, native, video and high-impact — each one lazy-loaded, frequency-capped and measured against your page experience, not only your RPM.

Display

The workhorse of your inventory, optimised impression by impression.

  • 100% fill rate across all geos and screen sizes
  • CPM increase of up to 80% with premium ad campaigns
  • IAB standard sizes plus sticky, interscroller and interstitial units
  • Lazy-loading and viewability rules that protect Core Web Vitals

Available sizes

  • 300x250
  • 336x280
  • 300x600
  • 728x90
  • 970x90
  • 970x250
  • 160x600
  • 320x100
  • 320x50
Average viewability72%

Native

Ads that read like content — because they are shaped like it.

  • Revenue and audience growth from the same placement
  • Brand-safety and content quality control on every creative
  • Intelligent content recommendation technology
  • Fully themable widgets that inherit your typography

Available sizes

  • 1x2
  • 2x2
  • 3x1
  • 4x1
  • In-feed
  • Content recommendation
Average CTR uplift3.4x

Video

The highest CPMs on your page, without the latency tax.

  • Up to 80% fill rate and $15 CPM from a deep pool of buyers
  • JavaScript tags, VAST tags, header bidding and oRTB supported
  • No latency risk — the player loads asynchronously
  • Instream, outstream, in-banner and in-content floating

Available sizes

  • In-banner 300x350
  • In-content floating 496x280
  • 600x400
  • Instream pre-roll
  • Outstream
Peak video CPM$15.00

High Impact

Premium moments, capped and frequency-controlled by default.

  • Interstitial and rewarded units for web and in-app
  • Frequency capping and dwell-time rules per session
  • Anchor and sticky footer with user-dismiss controls
  • AMP-compatible units for accelerated pages

Available sizes

  • Interstitial
  • Rewarded
  • Anchor
  • Interscroller
  • AMP
Revenue per session+41%
Reference

IAB standard sizes we support

Your account manager will recommend the mix that performs best on your specific layout — this is the full menu.

SizeNameBest placementDevice
300×250Medium rectangleIn-content, sidebarAll
336×280Large rectangleIn-contentDesktop
300×600Half pageSticky sidebarDesktop
728×90LeaderboardAbove the foldDesktop
970×90Large leaderboardHeaderDesktop
970×250BillboardHeader, high impactDesktop
160×600Wide skyscraperSidebar railDesktop
320×100Large mobile bannerBelow the foldMobile
320×50Mobile bannerAnchor, sticky footerMobile
Guardrails

Every format ships with the brakes on

The defaults are conservative on purpose. You can loosen them — we will tell you what it costs in page experience first.

Lazy loading as standard

Ads request when the slot is 300px from the viewport. Fewer wasted impressions, higher viewability, better CPM.

Creative scanning

Every creative is scanned for malvertising and auto-redirects before it can serve on your domain.

Frequency capping

High-impact formats are capped per session by default, and never fire on the first pageview of a visit.

Layout shift budget

Every slot reserves its height before the auction resolves. We measure CLS impact and report it back to you.

Questions

Format questions we get most

Yes. Most publishers do. Our units can compete inside your existing wrapper or ad server, and direct-sold campaigns always take priority when you traffic them that way.

Yes. We support Advanced AMP Ads, including AMP-compatible display and sticky units. AMP inventory is served through the same account and reported in the same dashboard.

Native units are sized by columns and rows: 4x1 is four columns in one row, 3x1 is three columns, 1x2 is one column across two rows. Match the geometry to the article grid it sits in.

The player loads asynchronously after the content, so there is no latency risk on first paint. Outstream units also pause and collapse when they leave the viewport.

At any time, from the dashboard or by asking your account manager. Formats are per-placement, so you can run video on article pages and display everywhere else.

Ready to get started?

Not sure which formats suit your layout?

Send us a URL. We will tell you exactly which placements we would add, which we would move, and what we expect each to earn.

  • No exclusivity or lock-in
  • Approval in about one business day
  • Net-30 payouts from $50