Premium supply with the chain removed
1,800 directly contracted publishers, ads.txt authorised at the source. One hop from your DSP to the page — no resellers, no laundered inventory, no mystery.
What a direct supply path is actually worth
Shorter paths mean less fee leakage, cleaner measurement and inventory you can defend in a supply-path audit.
Premium supply, directly
1,800+ vetted publishers with direct ads.txt authorisation. No resold, unauthorised or laundered inventory.
Fraud-free by contract
Pre-bid and post-bid IVT filtering, MRC-aligned measurement and a make-good policy on verified invalid traffic.
Every format you buy
Display, native, instream and outstream video, high-impact and in-app, across web and mobile web supply.
Buy the way you want
Open RTB, private marketplace deals, programmatic guaranteed or a managed insertion order — whichever fits your workflow.
Three ways to access the network
Open RTB 2.6
Bid on the full network through your existing DSP. Connect once and the entire supply pool is available, with granular deal reporting.
- No minimum spend
- Seat-level reporting
- All formats and geos
Private marketplace
Curated deal IDs by vertical, geo or publisher list, priced above the open floor and reserved for your seat.
- Custom publisher lists
- Negotiated floor pricing
- First-look options
Programmatic guaranteed
Fixed volume, fixed price, fixed placements. For campaigns where delivery certainty matters more than efficiency.
- Reserved inventory
- Guaranteed impressions
- Managed by our team
Four checks between a publisher and your budget
Fraud is cheaper to prevent than to reconcile. Everything below runs before we take your money, not after.
Publisher vetting
Every domain is reviewed by a human before it can serve. Content quality, traffic sources and ads.txt authorisation are checked at onboarding and re-checked quarterly.
Pre-bid IVT filtering
Known bot signatures, data-centre traffic and suspicious behavioural patterns are filtered before a bid request is ever sent to you.
Viewability measurement
MRC-aligned viewability on every impression, reported at placement level and available as a bidding signal.
Post-bid make-good
If a third-party verification partner confirms invalid traffic on delivered impressions, we credit them back. In writing, in the IO.
Contextual first, and privacy-durable
Every signal below works without third-party cookies. Where consent exists, audience packages are available as deal IDs.
- Geo down to city level
- Device and OS
- Browser and connection type
- Contextual category (IAB 3.0)
- Keyword and page-level context
- Dayparting
- Viewability threshold
- Frequency capping
- Domain allow / blocklists
Already connected to your DSP
If your seat is on one of these, you can be bidding on Regulad supply the same day.
Tell us what you are trying to reach
Send your vertical, geos, formats and target scale. We will come back with available supply volumes and a deal structure that fits.
- OpenRTB 2.6 ready
- sellers.json published
- IAB TCF 2.3 compliant