Skip to content
For publishers

Your traffic is the asset. We price it properly.

Regulad connects your inventory to AdExchange, header bidding, open bidding and private deals at once — then a named yield manager tunes it every week.

Eligibility

What we look for in an application

We review every site by hand, so approval takes about one business day. These four things decide almost every decision.

  • A minimum of 100,000 pageviews per month
  • Content that is safe for brands — no adult or illegal material
  • Original content and organic, human traffic
  • Full control over the domain, so you can edit ads.txt

Under 100,000 pageviews? Apply anyway and tell us your growth curve. We approve smaller sites in verticals where we have unfilled demand.

What happens after you apply

  1. 01

    Apply in two minutes

    Send us your domain, monthly pageviews, top five geos and current ad units. No AdSense account required.

  2. 02

    We review your inventory

    Our team checks traffic quality and content safety, then maps your placements to the demand that performs best on them.

  3. 03

    Add ads.txt and one tag

    Paste our ads.txt lines, drop a single async script into your header, and the wrapper takes it from there.

  4. 04

    Watch yield compound

    Your account manager tunes floors, formats and layout weekly. You track every number in real time and get paid Net-30.

Start your application
Benchmarks

What comparable publishers earn with us

Page RPM ranges observed across our network over the last four quarters, for Tier-1 heavy traffic. Your own numbers depend on geo mix, layout and format set.

News and media

$4.20 – $9.80

Page RPM range

Strong display and video demand

Technology

$5.10 – $12.40

Page RPM range

Highest Tier-1 CPMs in the network

Lifestyle and food

$3.60 – $8.20

Page RPM range

Native performs unusually well

Sports

$3.90 – $9.10

Page RPM range

Peaks around fixtures and tournaments

Finance

$6.80 – $18.00

Page RPM range

Premium PMP deals available

Gaming

$2.90 – $7.40

Page RPM range

Rewarded and interstitial lift RPM

Ranges are indicative, not a guarantee. Ask us for a projection based on your actual geo split and current RPM.

Reporting

Every number, down to the individual auction

Aggregated dashboards hide the problems worth fixing. Ours does not — if a bidder is timing out on mobile in Germany, you will see it.

  • Revenue, RPM, fill rate and viewability, refreshed every 15 minutes
  • Breakdowns by site, placement, format, geo, device and demand partner
  • Bid-level auction logs with timeout and no-bid reasons
  • Scheduled CSV and email reports for your finance team
  • Blocklists for advertiser domains, categories and individual creatives
  • Payment history, invoices and next payout date

Placement performance

Last 7 days
  • atf-leaderboard$8.42
    96%
  • in-content-1$6.90
    88%
  • sidebar-sticky$5.31
    81%
  • outstream-video$12.08
    64%

Fill rate shown per placement · click any row for bid-level detail

Getting paid

Net-30, from a $50 balance

January revenue is released at the end of February. No rolling holds, no minimum term, no penalty for leaving.

PayPal

$50 minimum

Payoneer

$50 minimum

Wire transfer

$500 minimum

USDT / Bitcoin

$100 minimum

Questions

Publisher questions, answered

In most cases, yes — or at least run us against it. Regulad connects your inventory to AdExchange, header bidding, open bidding and private deals at once, so your impressions are priced by more buyers than AdSense alone can bring. Many publishers keep AdSense on a few placements and let our wrapper compete for the rest.

No. You do not need an active AdSense account. We review your website ourselves for approval and find the demand partners that suit your content, geos and traffic profile.

Send us your domain name, monthly pageviews, top five geos and the ad units you run today through the contact page. We come back with the next steps, usually within one business day.

Our authorised seller lines are published at /ads.txt. Add them to the ads.txt file at the root of your own domain before your first tag goes live — buyers will not bid on unauthorised inventory.

A minimum of 100,000 pageviews per month, brand-safe content with no nudity or illegal material, organic human traffic, and access to your domain root so you can publish ads.txt.

Display banners in every IAB standard size (300x250, 336x280, 300x600, 728x90, 970x90, 970x250, 160x600, 320x100 and 320x50), native units sized by columns and rows (4x1, 3x1, 1x2 and so on), instream and outstream video including in-banner 300x350 and in-content floating 496x280 or 600x400, plus interstitial and rewarded high-impact units. Your account manager will recommend the mix that performs best on your layout.

Yes. We support Advanced AMP Ads, including AMP-compatible display and sticky units.

Ready to get started?

Apply today, live this week

Approval usually takes one business day. Integration is one script tag and your ads.txt lines.

  • No exclusivity or lock-in
  • Approval in about one business day
  • Net-30 payouts from $50