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Benchmarks, format tests and policy changes, written by the people who run the auctions. No product announcements, no reheated press releases.

Header Bidding
Ad Experience
Operations
Ad Formats
Analytics
Compliance

Featured · Header Bidding

articles published

18 August 20269 min readElena Marsh

Header bidding explained, without the acronym soup

What actually happens between a page load and an ad rendering, why the order of the auction matters more than the number of bidders, and how to tell if your wrapper is costing you money.

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Ad Experience

2 July 20267 min readTobias Lund

You do not have to choose between Core Web Vitals and ad revenue

Cumulative Layout Shift and ad density are usually treated as a trade-off. They are not — most of the damage comes from four specific implementation mistakes.

Operations

21 May 20265 min readAmara Diallo

Five ads.txt mistakes that quietly cost you bids

An ads.txt file is fifteen seconds of work and one of the few places where a typo directly stops buyers from bidding on your inventory.

Ad Formats

9 April 20266 min readElena Marsh

Native units that respect the reader (and still earn)

Native is the format publishers most often implement badly: too dense, badly labelled, and visually alien to the page it sits in.

Analytics

27 February 20268 min readTobias Lund

How to read a revenue report without fooling yourself

RPM went down and impressions went up. Is that bad? A short guide to the metric relationships that actually matter.

Compliance

15 January 20267 min readAmara Diallo

Consent, TCF 2.3 and what it means for your fill rate

A practical read of the consent framework from the publisher side: what changes, what breaks, and how to keep European fill from falling off a cliff.

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