Native units that respect the reader (and still earn)

Native works because it inherits the visual grammar of the content around it. When it fails, it is almost always because the widget was dropped in with default styling and left there.

Match three things

• Typeface and type scale — the headline in the unit should use your body font, at your body size.
• Card geometry — the same corner radius, the same image aspect ratio, the same gutter as your article cards.
• Column rhythm — a 4x1 unit under a three-column grid reads as an intrusion. Use 3x1.

Label it clearly anyway

Matching the design is not the same as hiding the disclosure. A visible “Sponsored” or “Ads by Regulad” label is required, and in our testing it costs nothing measurable in CTR while materially reducing complaints.

Placement beats density

One well-placed unit after the third paragraph and one at the end of the article outperforms four units scattered through the page, on both RPM and session depth. Density is the easiest lever and almost always the wrong one.